STONECUTTER

The work I did for Stonecutter Records, an independent music label based in Chicago, encompassed a refresh of the the company's logo, establishing presentation standards by choosing a curated color palette, type and font standards and developing a unified web presence for its artists. The website utilized a main page showcasing each artist with links to their artist pages and social media. Each artist page featured links to download, stream and purchase music. We also created a private media portal where media contacts were sent a link for exclusive access to artists music for marketing purposes. The materials presented are pieces of a comprehensive case study I undertook in updating the company's visual brand identity, as well as selected individual design pieces.